Lash Growth Serum
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“Stores are a critical part of our ecosystem. And while most of Ulta Beauty's transactions occur in stores, we know the guest journey often begins online,” Kimbell said, noting the importance of digital experiences and omnichannel strategies. Trending Stories Kylie Jenner had a humbling experience, to say the least when she had to go to Ulta to emergency purchase some makeup after having forgotten here luggage at home. The young reality star had chartered a private jet to see her boyfriend and baby father Travis Scott perform in Minnesota but somehow managed to forget her luggage. Once on location, Kylie got into a car with BFF Jordyn Woods and headed straight to Ulta - because what could be a better place for some last minute makeup shopping?